Z9 or Z8 sale pricing?

[Kenny88]

Has the Z9 ever gone on sale? Ie. Black Friday, Xmas....or has the price remain as is since it's introduction?

I'm assuming the Z8 will follow the same pricing sales scheme.

I was going to maybe wait a year to get the Z8, but if it's not likely to go on sale at a reduced price I rather just buy and take photos instead of waiting for nothing.

 

[Replytoken]

Nobody but Nikon knows when either will go on sale. Traditionally, Nikon has run sales during the winter holidays and before Father's Day in the US. They sometimes run additional sales, but some of it depends on the economy and currency fluctuations. So, if Nikon is true to form, you might see one more sale this spring/summer (i.e. the next few weeks) and then again in November. But I doubt the Z8 will be on sale if sales exceed production. You might see a lens bundle with a rebate, but again, nobody know for certain.

Good luck,

--Ken

 

[DRM]

Nikon has had a lot sales recently in the US. The Z9 has not received any of the discounts other products have gotten. It has been included in a few of the latest refurbished products sales. However, I have read others state that they offered their local dealers less than $5500 for a Z9 and those dealers accepted their offer.

 

[Kenny88]

So Nikon doesn't govern retailers to sell fixed pricing of all their products any longer?

 

[RichF]

So Nikon doesn't govern retailers to sell fixed pricing of all their products any longer?

In the US, ASAIK it is illegal for a manufacturer to dictate the price of an item. However the work around is a program, MAP or Minimum Advertised Price. You agree to this program, the wholesale may drop (I am making this up) from $6000 to $4800 for the Z 9. All you need to do, is not advertise the price below X and you get the lower wholesale price. I could be completely off on this, so ...

 

[groob]

Nikon sells factory refurbished Z9s for $4500. They seem to have a batch about once per month.

 

[jwr50]

In the US, ASAIK it is illegal for a manufacturer to dictate the price of an item. However the work around is a program, MAP or Minimum Advertised Price. You agree to this program, the wholesale may drop (I am making this up) from $6000 to $4800 for the Z 9. All you need to do, is not advertise the price below X and you get the lower wholesale price. I could be completely off on this, so ...

It's certainly not "illegal" for a manufacturer to set the price for their products in the market. Presumably, Nikon's distributor agreement with it's retail outlets sets a minimum price point. That's why all of the authorized Nikon dealers offer the camera at the same price. Nothing illegal about that at all -- it's a matter of contractual obligations.

 

[KevCan]

Nikon will increase their prices across the line in Japan later this month. Not sure if it will affect other areas.

 

[thelordofthelight]

Not just the US but globally, companies cannot dictate the price at which their business intermediaries (Distributors, Resellers, Retailers) can sell. It's called price fixing and It's a violation under the Competition Laws. It's a really tricky subject with a lot of nuances but then companies these days are very careful not to 'actively' dictate the pricing as they can get into serious trouble.

 

[jwr50]

Not just the US but globally, companies cannot dictate the price at which their business intermediaries (Distributors, Resellers, Retailers) can sell. It's called price fixing and It's a violation under the Competition Laws. It's a really tricky subject with a lot of nuances but then companies these days are very careful not to 'actively' dictate the pricing as they can get into serious trouble.

That's not quite right (at least not in the U.S.). Per the U.S. FTC, "Reasonable price, territory and customer restrictions on dealers are legal." See here:

Manufacturer-imposed Requirements

Reasonable price, territory, and customer restrictions on dealers are legal.

www.ftc.gov

"Price fixing" involves prohibited collusion among competitors to set prices.

 

[thelordofthelight]

That's not quite right. Per the FTC, "Reasonable price, territory and customer restrictions on dealers are legal." See here:

Manufacturer-imposed Requirements

Reasonable price, territory, and customer restrictions on dealers are legal.

www.ftc.gov

"Price fixing" involves prohibited collusion among competitors to set prices.

Things like reasonable pricing, recommended pricing etc. are ways to work around the problem. Like I said, none of the companies can “Dictate” the price at which their intermediaries must sell. Territorial restrictions are very much legal and is a contractual obligation to ensure there is no unauthorised sale outside an authorised sales territory/ to prevent or minimise Grey market Sales.

 

[Steve W]

The Z8 has been out for what, about a week? and people are talking about when it will be discounted....... Seriously...
While it’s a) new, b) has a wait list & c) is selling well, who in their right mind would discount it?

 

[thelordofthelight]

Well, you maybe surprised how pricing works in some countries. In India for instance, even if I buy a product on the day of launch, I'll never buy at MRP. There's always a discount ;-)

 

[Andy Miller Photo UK]

Has the Z9 ever gone on sale? Ie. Black Friday, Xmas....or has the price remain as is since it's introduction?
I'm assuming the Z8 will follow the same pricing sales scheme.
I was going to maybe wait a year to get the Z8, but if it's not likely to go on sale at a reduced price I rather just buy and take photos instead of waiting for nothing.

No premium new launched product has ever gone on sale = so certainly the Z8 will not go on sale any time soon, then there is the Z9 -- since these still appear to be in short supply so there is almost no stock held by any retailer I very much doubt that these will go on sale soon -- that said it will be up to local store to choose how much they want to irk Nikon.

In India my guess is the original price would be increased to reflect the "discount" and points they give to you. But it all depends on how desirate venders are.

 

[BlackRockArt]

The Z8 & Z9 will not be discounted untill 3rd quarter of 2025.

Oliver

 

[Steve W]

The Z8 & Z9 will not be discounted untill 3rd quarter of 2025.

Oliver

That’s one heck of a crystal ball you have there.....

 

[Len Shepherd]

In the background the Z8 and 9 each appear to use the exact same sensor fabrication.
It is probable Nikon has reduced the number of Z9 in current production to bolster Z8 production - reducing the need for Z9 discounting.

I have only once seen a Z9 discount advertised in the UK - a modest 2% Black Friday deal.

It is probable a local dealer with maybe three Z9 in stock will do a better part exchange deal.

When Z8s come into stock the only issue for the retailer is are they sold same day or next day - so no discount.

If Nikon has correctly estimated market demand the Z8 there will be on modest back-order (not like Z9 delay) for a few months - with lots of Z7/Z7II coming on the second hand.
In recognition of this Nikon UK has been heavily discounting Z6/7 II prices for about 2 months.

Nikon UK (and Europe) has just started significantly discounting many Z lenses.
They did this with the original 14-24 and 24-70 when they launched the D3.
The intent may be to encourage other brand users to switch systems with a combination two very good pro grade bodies and discounted higher optical quality lenses.

 

[thelordofthelight]

No premium new launched product has ever gone on sale = so certainly the Z8 will not go on sale any time soon, then there is the Z9 -- since these still appear to be in short supply so there is almost no stock held by any retailer I very much doubt that these will go on sale soon -- that said it will be up to local store to choose how much they want to irk Nikon.

In India my guess is the original price would be increased to reflect the "discount" and points they give to you. But it all depends on how desirate venders are.

Z8 is priced at 4000 USd. The Indian MRP is INR 3,44,000 and that is including an 18% GST. As of today's exchange rate, it translates to about USD4100 incl taxes. The minimum discount one can get on this price is about 10%. With good dealer contacts, this can go up to 14-15%. This is for newly launched products.

 

[fcotterill]

For comparison, mpb UK has 4 Z9 cameras for £4779 all listed 'Like New', which may turn out to be the upper bound on Used copies through such outlets. I'm watching this arena

for comparison Z9 new prices range from £4899 - £5299
Z8 = £3999.00

https://www.mpb.com/en-uk/product/nikon-z9

 

[David Berry]

Two of Australia's large online camera stores are discounting the Z9:

• digidirect.com.au : 5% discount
• georges.com.au : 11% discount

The Z8 is, of course, full price with Digidriect showing 'awaiting stock' and George's claiming 'in stock with suppliers'.

Full price shown on nikon.com.au:

• Z 9 : AU$ 8,999
• Z 8 : AU$ 6,999

 

[Andy Miller Photo UK]

Z8 pricing comparison from another forum -- what appears to have happened is Nikon set a recommended price for each territory on launch and then exchange rates changed.

Obviously import and luxury good duties vary by territory of origin and the end users residence.

You can see what I used in the table. I also made assumptions about Sales Tax, GST and VAT levels for a Z8. IN the USA there are 5 bands of Sales Tax from 0% to 75 and some financing companies absorb the sales tax but you have to pay their cost of financing - I used an average 5%. Prices in the EU are all quoted in Euros (the same number) and it appears that Nikon is absorbing the differences. Hence why the NET cost is lower in some and higher in others. Some of us are registered for VAT and therefore it is the NET cost that matters, since we can offset the VAT we pay on purchases against the VAT we charge on sales. Muggles get to pay full Gross cost. Visitors buying items while traveling can often recover a significant portion of the VAT they incur when the exit the territory -- but often this is less than 100%.

Pricing for buying in Hong Kong and India is somewhat confusing to me so please correct. AND correct others but please provide sourcing details and assumptions.

 

[Helo48]

In Switzerland the Full Price on Nikon.ch is

Z8: CHF 4599
Z9: CHF 5498
including vat

 

[John Navitsky]

i vaguely recall an announcement that nikon would move away from its current scheme to not allow resellers to discount, but i’ve also heard prices are set to go up. perhaps related.

in any case, i don’t expect the z8 or z9 to get discounted in the near future. as folks have noted, refurbs are an option and it’s possible that a few z9s will end up on the used market now that the z8 is out, but even there i wouldn’t count on finding one and i wouldn’t count on getting a smoking deal

 

[StefanSC]

I guess it depends on the market...

Here in eastern europe they had various promotions for the Z9 in the past 7 months to coincide with major holidays (I think it was like 500$ off around Xmas, last month for Easter they were giving a free 50mm f1.8 and CFExpress card for each Z9 purchase). Inbetween you could get it with a free FTZ2 adapter...

Then again, the market is small and most people who would buy a Z9 pretty much have bough one (it has been in stock since last Nov).

 

[JAJohnson]

I haven’t seen any refurbished Z9 cameras on NikonUSA’s website since Feb 2023, but I do expect to see more in coming months. Also, B&H and other US retailers have had used Z9 cameras for sale recently.