His term Halo Cloaking hits the proverbial nail on the hea. Not only the companies that propagate the distorted marketing speak, which grows into mythologies. The mainstream cameras ie Z6, Z7 and Zfc lines are far more significant to the status of Canikony and other camera companies, ".... as the quantities that will be sold and how they influence the actual market will be more important to the long-term viability of the camera companies....".
This despite it's been pointed out again and again the expensive flagship cameras (exotic lenses too) are restricted within niche markets: notwithstanding their prestige and some trickle down of features, especially into prosumer cameras. Collectively, this strategy has improved sales eg D5 tech in the D500 and D850 etc. The D4 sensor in the Df is another example, but again a niche camera Nikon sold at high markup.
Cutting edge features certainly help us in amateur sports and wildlife photography, but what percentage of the market do these genres fill? As it was decades ago, the overall system is what matters that's assembled around a camera mount. All the tools matter.... And the options, quality and costs of lenses remain as important today as in the film era. And above all, one never stops learning in this fascinating field.