I was out 10 or so days ago photographing some burrowing owls in Ontario California and there were approximately 20 photographers there... including several serious SoCal wildlife photographers and by my count all but 4 of them had Sony gear (those 4 had Nikon gear). I'd never seen anything like that before. I've always seen a mix of Nikon and Canon and then Nikon, Canon and Sony. And several of them were sporting A1 and 600 f/4 rigs. There was talk of recently switching to Sony (which is what I've done) and of Z9's and R3/R1's and as in forums everywhere how, as good as they may turn out to be, they're currently vaporware and with chip shortages and shipping issues it could still be quite a awhile until their in hand for most people.
Of course some of those photog's may switch to (or back to) Nikon or Canon when said vaporware becomes reality but it was a quite a sight to see. And maybe it was an anomaly or maybe Sony really has taken over the photographic world in a more complete way than I'd realized.
Sony is vertically integrated and diverse, an empire that is in Music Film and consumer products where the range is growing and That's OK.
The world is a place where the big get bigger the small get out,
Sony is getting bigger.
Some companies grow slower some faster...........some are leaders
(Sony) some are followers
Nikon, But are they just all just one wagon train heading west to grow and survive.
School education changes every 18 months technology even faster, your really obsolete before you finish school, especially medical school, same with companies, unless you adapt and quickly or you will be left behind.
Sony Nikon and Canon are ONE, as an industry, all Japanese, all have the Japanese long term planning culture that's becoming more challenging and really obsolete unless your
like Sony, in music film etc. Nikon is the weakest member of the family and most heavily controlled by conservative owners, Canon larger stronger more diverse than Nikon but also slower to adapt to change,
Sony quick adaptable and ahead in the game of chance and new technology......and rides on the fact that Nikon and Canon cant adapt quickly, so is Sony the real competitor or simply the Scout for a slower vulnerable wagon train Nikon Canon heading west.
When I used to do budgets for cooperates, i would have a 5 year plan that was aspirational and fully adaptable, 3 years firm but not so adaptable, 12 months locked in and committed to good debt.
Today its 2 years aspirational, 12 months only somewhat adaptable, 6 months locked in and committed, to day this requires different thinking, more money and or cash flow.
Bottom line its not
Sony that's changing so much, its not Nikon or Canon, but the way the 3 operate as a industry whole going forward
FOR SURVIVAL in a global arena where the game now has competitors like Apple Samsung Panasonic 5G 6G 8G and other vertically integrated or interrelated industry to mention a few.
In today's world you need to be adaptable not just big.
Nikon will be Nikon and it will come along and deliver as will its relatives in the industry, the war is not with each other but with whats out side the family.
We know where the industry is going, we know the fate of stills.............and the change ahead of us all with maturing newer generations born with a smart phone in their hands and a good data download contract for their first birthday LOL.
Like the pioneering wagons headed west,, they had some slow wagons, some livelier wagons and all had scouts feeling for the best direction. yes they too had casualties like
COPAL P/L. the shutter company used by the camera Industry.
These wagon trains where followed by the railway backed by players with deeper pockets. (Q) were the wagon trains really wagon trains full or pioneers with self interest or actually just indirectly scouts for what followed.........
Only an opinion as always
Oz down Under