Since I mentioned it previously, let me try to provide an example of the first hand experience that makes me by default inclined to doubt the claim under discussion here.
Here are two shots from a soccer game I photographed this fall. I unfortunately don't have as many good examples of this at various shutter speeds/ISO levels as I would have a week ago as I just went through and cleared out a large number of non-keepers from the past few months and, as one might imagine, photos that turned out poorly due to noise were frequently non-keepers!
Here is a shot taken with my 70-200 f2.8. It was shot at a shutter speed of 1/1600 with a focal length of 150 mm and aperture of f/2.8 yielding an entrance pupil of 53mm. The camera's matrix metering put the auto-ISO at 1800. This photo was cropped in post to 2009*2511 pixels, meaning it was a massive crop throwing away about 89% of the pixels. I have turned off noise reduction before exporting. I think that it doesn't look half bad - certainly good enough for the use case that is usually the end goal of these sorts of photos, and it looks a lot worse here because the forum is displaying it so large compared to how it would normally be used.
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Now, here is another photo from the same game in the same lighting shot with my 180-600. It was shot with a shutter speed of 1/1250 - so if anything a little bit
better light-wise. The matrix metering gave it an auto ISO of 10,000, due in large part to the aperture that was 2 + 1/3 stops darker. It was shot at 340mm and f/6, yielding an entrance pupil of 56mm. It should, according to the entrance pupil method of judging this sort of stuff that we have been discussing, have a very similar and ever so slightly better SNR than the other shot. Now, if I give this one less of a crop, not 89% but only 49% - basically a DX crop - it has, to my eye, slightly
worse noise, but I'll admit it's close:
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If I crop this one in to the same size as the first one, the noise is much, much worse, even though if I haven't misunderstood previous comments in the thread cropping to the same size should yield the "correct" comparison:
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So those are two photos, one taken with an entrance pupil of 53, the other of 57, and the one with the slightly larger pupil has MUCH worse noise when we view portions of the photo of the same size.
Here's another, this one also at 1250 SS, ISO 14400, 600mm at f/6.3 for an entrance pupil of 95mm, one which is nearly twice as large as the f/2.8 lens in this case, yet the noise is in this case so much worse that it is noticeable even without cropping to the same dimensions as the f/2.8 shot:
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If I crop this one to the same size as the f/2.8 shot, the noise is obviously much, much worse.
Let's go back to the f/2.8 lens, this one shot with an entrance pupil of 71 (200mm) at 1/600. This one is an especially massive crop: it is only 3.2 MP, having thrown away 93% of the pixels. (I keep choosing extreme crops from the f/2.8 to emphasize the point, by the way)
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Is it noisy? Yes. It's a huge, ridiculous crop, of course. Yet it's still not as noisy as the 600mm yields with a much more reasonable crop. Let's pull this one back to a crop that is similar in size to that 600mm shot above:
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I can't even really tell there's noise anymore. It looks great!
For me, this stuff really overshadows everything else. Ultimately what I care about is how to get the best photo I can of stuff I need or want to get a photo of. I'm not all that concerned with the various intricacies of equivalency, which to me is certainly interesting as far as it goes and I do enjoy reading about it but I still see it as ultimately irrelevant to what I care about since I don't worry about figuring out how to exactly replicate a shot or a look from one camera to the other. I care about getting the best looking photo I can, and over the course of thousands of shots at soccer and other sporting events I have learned from experience that the lens with the larger aperture and the smaller maximum entrance pupil gives me that over the lens with the smaller aperture but the larger entrance pupil.
Now unfortunately the light levels are not 100% consistent here, at least as far as the camera's metering was concerned (really the light didn't change much that day). The second shot here and the first are very close, 1/3 stop apart. That's a difference, but I don't think it's nearly enough to explain the drastic difference in noise.
The biggest outlier here is the worst shot - the third one - which seems to have been a full stop darker based on the settings. The third one is closer. As I said, I'd have had a lot more to choose from to demonstrate this a week ago as there were a ton of shots at perfectly equivalent lighting levels showing the same thing. I still think that some kf these are close enough in lighting and far enough in noise to help illustrate the point.