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You hit the nail on the head! I guarantee a 200-600mm lens would bring in exponentially more revenue than a $14K lens that only a few will buy.
That may be true but that new 400mm lens is so well received it will take 6 months at least to get one, it's a huge seller so far.
Selling is not the issue, making is. They can't make shitload of anything at this point, so they are focusing on making and selling highest margin products.
I thought I would have no trouble finding that lens but I was wrong. I thought several members on here got theirs.
Sony play book: Released the 400GM and 100-400 at the same time. Year later they dropped the 600GM and 200-600. I suspect something similar from Nikon. They dropped their 100-400 and now 400. I suspect the 600 and 200-600 officially announced later this year and preorders either Dec or very first of 2023.
From the reviews I’ve read it’s a really good lens even with both TC’s
I put down a refundable $200 deposit at the local camera shop and am keeping my fingers crossed for some time before late April.
I received my 100-400s just before Christmas. Ordered through NPS mid November. Yes it’s a excellent lens on the Z7ii and the Z9. One of my first photos with the 100-400 on the Z7ii.
They're in a different game right now, survival. And looking at their year end numbers, they're actually doing better and executing on their stated strategy. They're far far behind Canon, Sony to a lesser degree. With finite resources they appear focused on profitability which to me makes sense. Now that the DSLR is officially dead, they need to build out amateur and pro-am camera lines, round out the f4 lenses, etc. By most appearances the 500pf and the new 400 + tc, possibly the 100-400 are home-runs and so they have the luxury where to put their resources which seem to be (on the long end) sports shooters who still prefer fast primes.
Maybe we'll see some hit the refurbed market after the winter oylmpics are over. Nikon's publicity people have released photos on SM showing they are in Bejing with a lot of loaner/demo equipment.
I agree 100%... Nikon has to know that this will be a "super-seller" for those wanting a super-telephoto for less option. I am still surprised that they introduced the relatively expensive 100-400S prior to the 200-600mm lens. If one considered that the 70-200 w/ converters was already available, designed, and manufactured, the 200-600 would be a non-competitive lens in their line.
It might take both kidneys. Then what!?I'm predicting $12,500 CdnAnd have started special kidney health practices so I get top dollar for one of mine in order to pay for the lens.
