easy. time to market. sophisticated software (and hardware systems) is not easy, nor fast to build.
a camera in the hand prevents loss of sales.
just because you see something, does not mean you can build it. it simply tells you that it can be built.
however, nikon’s catching up to this point shows us they are getting on top of the problem. remember to catch up you have to move faster than your opponent.
[Edit: also insert point here that in a variety of ways, Nikon is also finding their own way, not just following]
bottom line, do not underestimate the difficulty of the task.
Its always interesting to listen to different views, i guess that's how we learn.
Given Nikon is playing catch up and therefore its harder to get to where they are quickly is a good point, its also fair to assume in that they are guilty of falling so far behind in the first place ? with wrong priority's be it by choice or circumstance ?
Why may be asked, is it true that its believed that they let others develop and refine things on a regular basis with regular subsequent models and when at their peak Nikon simply rides on the back of competitors development adding some propriety changes and customization and market the hell out of it as being ground breaking, they know 90% of consumers believe what their told so why bother with the 10%.
I feel that Nikon has done a superb job of delivering the Z9 Z7II Z6II for what they are and they are great cameras, the larger mount size is clever and for good reason.
There are some other fine tweaks, above all they have developed really good video in the Z9.
Above all they have preserved their excellent image quality....................
I still feel while they have delivered a reasonably good camera they could have done so so much more and far better given the way has been largely paved for them, i do feel despite the supposed challenges its not that hard to get it right in the first place if you really want to.
Look at all the PC versions of desk tops with all in one super thin screen, how fast and well they matched up with Apple, i mean crudely put you largely buy what you want of a stock list in many situations but not all.
Nikon's delivery of the original Z6 Z7 was just pathetic. They have then released version II, and by today's standards with the Z9 and drill downs the Z6II Z7 II will soon be left behind.
I do personally think the Z6 II Z7II are excellent by the way, colour dynamic range image quality is superb as it is in the D850..sadly all have built in obsolesce factors being focusing system and Video.
Endless cycle..............
While not perfect the Z9 is very good, but by my standards i think a company like Nikon could have done a lot more, and much quicker, i also have to stay while i listen to others view points i still feel its not that hard to get things right in the beginning, really in today's world of technology and for runners.
There will be a Z9 II once the pipe line is largely filled, the landscape version will be out then as well.
One thing for certain prices will only go one way going forward especially in glass.
Margin is sanity, volume is insanity, in the market their in margin makes up for lost volume, the market is not the 60 and over anymore.
I do love the D850 D6, i really love the Z9 if used just like a camera in a less complicated way.
