What Thom says does make sense in the way he says it, but Nikon releasing a Z30 and black Zfc this year while a large part of their user base continues to hold out waiting for something midrange to be released is causing a lot of people to lose patience. Whether it leads to frustration or them jumping to another brand, neither is favorable. With the holiday season approaching, they would likely do well releasing an updated Z6 which appeals to many people and is still cheap enough that it would be bought for the holidays. If the next camera comes in spring, it really would need to be cameras and they would need to be great releases. There needs to be a smaller, performance oriented body and a great midlevel consumer body that will generate excitement. It would also be nice to see a performance DX body and a high resolution FX option. They also need to get the rest of their lens roadmap lenses released. If they can do those things in the next six months, they will jump ahead of the competition. If they drag it out, the competition might stay ahead. This of course is just my non expert opinion.
Yes, and Nikon must recognize this, surely. OTTH the Tokyo beancounters have balanced the books of Nikon Imaging rather well since restructuring Imaging Division away from consumer cameras, so Nikon's revenue exceeds projected profits.
The beginnings of Nikon's turn around started at least 7 years earlier, when they restructuring of their industries undergirded by high optical technology, which is integrated with cutting edge digital technology
I'd argue that your statement is typical of a Sony shooter who has found it useful to validate their purchase decision while denigrating Nikon shooters. To be clear, Nikon has been slow to make a serious shift into the mirrorless system. In 2015 my local professional camera store and rental...
bcgforums.com
As Thom points out, the company seems set on consolidating its fiscal position in improved profits by leveraging where the "....increases are coming from selling more Z6/Z7/Z9/D850/D6 type of product and less Zfc/Z30/Z50/Z5/Dxxx types". The big gaps are the cameras, which will extend "popular advanced features..." of the Z9 into other FX cameras, and ideally a DX Z90. So although Nikon has committed to such cameras but with no firm delivery dates.
This underlies the stated aim to increase from 1:1.8 (in 2021) to a
2:1 ratio (by 2025) of Lenses : Cameras sold [cf. row of histograms in 1st slide below]. Apparently, they earn higher margins from per unit from lens sales, but obviously this is still subject to the absolute numbers shipped of the core imaging devices ;-) Indeed, the same page on this April 2022 Investors Report projects Nikon's DCIL sales increasing from
490 (2021) to 700 (2025) by when Nikon predicts most of these cameras shipping will be "Mid/High-end Models for Pro/Hobbyists" (The milkcow that was the consumer DX market is projected to shrink significantly, probably to Z30, Zfc, Z50, Z5.) But logically a DX Z90 type MILC will be released in the Pro/Hobbyist category. See the pdf of their
Medium-Term Management Plan (FY2022 - 2025) and see comments on this on pg2 above in this thread, but
mainly in this thread ]
These margins are probably highest for telephotos, for which are mostly backordered eg 400 f4.5S, 400 f2.8S TC and 800 PF. Nonetheless, the Z lens system has come a long way in 4 years - currently with 7 Z optics still mapped to complete by April 2023 = a grand total of 39 optics, which is projected to increase further
to 50+ by end of the Financial Year 2025.
It does appear Nikon's factories are working at capacity, especially given recent and continuing constraints with shortages of key parts. It's also taken them nearly a year for their supply chain to catchup on Z9 demand. It's possible any new prosumer cameras will return to a similar situation of backlogged orders ! However, the pandemic has complicated tech product shortages worldwide over the past 2 years.
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