Nikon 180-600mm lens ship date

If you would like to post, you'll need to register. Note that if you have a BCG store account, you'll need a new, separate account here (we keep the two sites separate for security purposes).

Status
Not open for further replies.
Personally, I'm tired of this. Nikon announces a new lens. Dealers take hundreds, maybe thousands, of pre-orders and then Nikon announces another new lens, or a couple new lenses, but I'm specifically speaking about the 180-600 and the 600 PF. If they don't have the ability to fulfill all the orders they already have, why would they take time out of production to make another lens? Yeah I know, totally different production models, but when they have had customers waiting since June, why would they announce another new lens they won't be able to produce in a timely manner?
Well, I tend to treat pf lenses as "maybe in a year", because of the special element involved. Exotics, also a trickle.

The 180-600 is probably their biggest error as of late, and they did royally screw the pooch on it.

That said, different lenses are made in different places, so a new lens shouldn't hurt another one in current production (pf elements aside, those are limited there, and I think exotics are just slow regardless).
 
Personally, I'm tired of this. Nikon announces a new lens. Dealers take hundreds, maybe thousands, of pre-orders and then Nikon announces another new lens, or a couple new lenses, but I'm specifically speaking about the 180-600 and the 600 PF. If they don't have the ability to fulfill all the orders they already have, why would they take time out of production to make another lens? Yeah I know, totally different production models, but when they have had customers waiting since June, why would they announce another new lens they won't be able to produce in a timely manner?
because:

1) it's likely there is little interaction between the production line of different lenses. it's very unclear that the introduction of the 600 PF *slows* delivery time of the 180-600.

2) there is a line between frustrating users making them wait for the announcement and frustrating them waiting for delivery. it's likely that when they announce the product, the product has been in production for a while to build up stock for the launch. those products could wait on the shelf going to NOBODY, just sitting there, or they can start shipping them out and just frustrate the people who couldn't get them.

3) shipping a well received new product, even if it's in limited numbers puts pressure on your competitors who may not have a good alternative which potentially attracts customers to your platform

4) it serves as a roadmap of sorts. you may not be able to get one right away, but as a nikon peep, you at least know it's coming and if it's your kinda thing, you can at least get in line
 
Personally, I'm tired of this. Nikon announces a new lens. Dealers take hundreds, maybe thousands, of pre-orders and then Nikon announces another new lens, or a couple new lenses, but I'm specifically speaking about the 180-600 and the 600 PF. If they don't have the ability to fulfill all the orders they already have, why would they take time out of production to make another lens? Yeah I know, totally different production models, but when they have had customers waiting since June, why would they announce another new lens they won't be able to produce in a timely manner?
Maybe they are suffering a shortage of the brilliant “cases” which accompany these lenses? Hey Nikon, call this guy, he has a ton of new cases…

 
because:

2) there is a line between frustrating users making them wait for the announcement and frustrating them waiting for delivery. it's likely that when they announce the product, the product has been in production for a while to build up stock for the launch. those products could wait on the shelf going to NOBODY, just sitting there, or they can start shipping them out and just frustrate the people who couldn't get them.
Obviously, at this point in time there has not been a big stock produced just waiting on a shelf going to nobody. As serial numbers of lenses being received have been stated, very few have been shipped. Are they still just sitting on a shelf? I think not. Evidently, at this point in time, Nikon cares little about frustrating customers.
 
Personally, I'm tired of this. Nikon announces a new lens. Dealers take hundreds, maybe thousands, of pre-orders and then Nikon announces another new lens, or a couple new lenses, but I'm specifically speaking about the 180-600 and the 600 PF. If they don't have the ability to fulfill all the orders they already have, why would they take time out of production to make another lens? Yeah I know, totally different production models, but when they have had customers waiting since June, why would they announce another new lens they won't be able to produce in a timely manner?
I take a different point of view.
First a business principle - if you make one less than demand there is no need to discount the price.
As soon as you make one more than demand you may have to discount the price.
Taking one step back, Nikon like any other business primarily makes a profit for their shareholders.

Second if Nikon are making around 1000 units in a month, do they perhaps take a year or 18 months to produce 10,000 or 20,000 and store them in a warehouse until they think they have enough to supply whatever final demand might be?
If they did cash flow would be serverely impacted with a likely price increase - and new products would take longer to get to market.
if a manufacturer under estimates demand some would still be unhappy, and if they over estimated there would be a lot of unsold lenses in a warehouse.

A recent poll result on the 180-600 was 50% had got their lens on time and 50% were waiting.

Getting a new product early in the cycle seems very much related to who you buy from, and perhaps not the one masses go to to avoid paying sales tax.
 
I take a different point of view.
First a business principle - if you make one less than demand there is no need to discount the price.
As soon as you make one more than demand you may have to discount the price.
Taking one step back, Nikon like any other business primarily makes a profit for their shareholders.

Second if Nikon are making around 1000 units in a month, do they perhaps take a year or 18 months to produce 10,000 or 20,000 and store them in a warehouse until they think they have enough to supply whatever final demand might be?
If they did cash flow would be serverely impacted with a likely price increase - and new products would take longer to get to market.
if a manufacturer under estimates demand some would still be unhappy, and if they over estimated there would be a lot of unsold lenses in a warehouse.

A recent poll result on the 180-600 was 50% had got their lens on time and 50% were waiting.

Getting a new product early in the cycle seems very much related to who you buy from, and perhaps not the one masses go to to avoid paying sales tax.
As much as I agree with your assessment of the market, I depart on the delivery estimates. Having spoken directly with two local and one regional dealer, they received a handful of lenses to satisfy the NPS customers and no more. The collective waiting lists between the three proprietors are greater than 100 units versus delivery of 7 lenses. Albeit a small market sample, the percentage of lens deliveries is 7/107 or 6.5%. Admittedly, this may not be representative of the the larger market though it is a far cry from the "50%" poll. Statistically, a direct inquiry of the market would likely be more accurate than posting a poll in a forum where NPS members are over represented.

Nikon did not "need" to fill every order, however they should have been able to gauge the market better and scale up the product (thereby reducing production costs) which would have improved the bottom line as well as customer satisfaction.
 
Last edited:
Personally, I'm tired of this. Nikon announces a new lens. Dealers take hundreds, maybe thousands, of pre-orders and then Nikon announces another new lens, or a couple new lenses, but I'm specifically speaking about the 180-600 and the 600 PF. If they don't have the ability to fulfill all the orders they already have, why would they take time out of production to make another lens? Yeah I know, totally different production models, but when they have had customers waiting since June, why would they announce another new lens they won't be able to produce in a timely manner?
Money. Nikon would rather sell a person a 600 PF than a 180-600. Each 600 PF lens makes Nikon a lot more money than each 180-600 lens does.
 
Personally, I'm tired of this. Nikon announces a new lens. Dealers take hundreds, maybe thousands, of pre-orders and then Nikon announces another new lens, or a couple new lenses, but I'm specifically speaking about the 180-600 and the 600 PF. If they don't have the ability to fulfill all the orders they already have, why would they take time out of production to make another lens? Yeah I know, totally different production models, but when they have had customers waiting since June, why would they announce another new lens they won't be able to produce in a timely manner?
Could be that the production line has parallel paths that allow making both at the same time…or it could be the production line for grinding the lenses and machining the barrels and other components that is the limiting factor. Nikon needs to balance the long term production needs vs the short term bubble caused by a lens introduction and builds capacity based on long term needs with some surge capability but obviously not enough surge capability to completely cover the bubbles…because in the longer term a lot of that expensive production line capacity is going to be unused. None of us users really like the delay…but it is what it is and Canon/Sony's production lines are differently configured because at least in Canon's case they make more lenses per year anyway so need the extra capacity, don't know about Sony.
 
To be fair, leaving the lens on the roadmap for 4 years was either a mistake, or an attempt to get people to buy into z gear for a better zoom telephoto. That's what killed me.
Nikon made a conscious decision to shift emphasis to the Z line…so they had to show a plan to provide native lenses, hence the roadmap. That wasn't necessary when they were introducing new F mount bodies though…and they've stated they are doing away with the lens roadmap…but it was necessary to get purchase decisions shifted over to the newer Z bodies.
 
I ordered mine the next day, never realizing it was a futile thing to do. Maybe I'll see mine by December, 2024.
December 2024? A week or two after the original release date I was informed by a Nikon rep and local camera shop that Nikon expected to have all outstanding orders filled within 45 days. We’ve exceeded that and dealers haven’t even seen a second shipment. Maybe they were mistaken and meant 45 weeks?
 
I placed an order early morning June 21 at B-H, but later went back and realized I did not complete the order! So I am at 2:45 day one. Many are ahead of me.
Knowing I was going to wait long, I placed an order directly with Nikon, last Thursday 10-12. Yesterday I received an email it was in shipping process. I checked the credit card and it has been charged. (y)
 
I placed an order early morning June 21 at B-H, but later went back and realized I did not complete the order! So I am at 2:45 day one. Many are ahead of me.
Knowing I was going to wait long, I placed an order directly with Nikon, last Thursday 10-12. Yesterday I received an email it was in shipping process. I checked the credit card and it has been charged. (y)
Would this confirm that Nikon is shipping in a semi-random order?
 
Would this confirm that Nikon is shipping in a semi-random order?
Or simply that BH is shipping very slowly.

I'm not sure what to make of the talk of Nikon not shipping based on the time of order. I'm just not sure how a system would work thar does that. It's not just that it would seem unfair to do thus - but it's that I'd think you'd have to go out of your way not to ship in the order that purchases were made; simplest/cheapest/most default way for a system to work would be to just have a list of buyers as they come in and fill them in that order. Why would they put in the effort required to mix the orders up?
 
Would this confirm that Nikon is shipping in a semi-random order?
I am mentioning this, not insulting or even suggesting anything. Just a fact I know-
Nikon bumps the credit card - should it not accept they pass the person up and move on. This has caused a few to be passed up. And having done so, I have read that they don't even tell the buyer! wow

BTW, this is the first time I have ever dealt direct with Nikon. I like the no fee tax at B-H, but I'd be waiting a long time and the eagles are getting active. So I went to Nikon, very happy I did. I hope the lens pleases me.
 
Status
Not open for further replies.
Back
Top